Tesco is large organisation providing every kind of product to the customers and opened in every town that is convenient for everyone select two products in different markets and make justified recommendations for which market segments should be targeted.
Tesco segmentation, targeting and positioning for technika tv the table above illustrates target customer segment for a specific product – tesco technika tv however in general, target customer segment for tesco products and services represent cost-conscious individuals who are interested in bargains and sales and value variety of choice. For example superdrug is competing with boots, asda, tesco body shop, sainsbury’s, morrison, debenhams and marks & spencer products development is one of the key strategies to get sustainable competitive advantage organisation can develop its existing products or it can introduce new products to customers.
Propose new positioning for a selected product service new market positioning for a new product introduction acl clean has been a successful product in the hampshire and the company expanded into the essex region market however sales were low and public awareness was lacking the company was using the majority of its funds on the products line extension and little on advertisement and. Show the macro and micro environmental factors which influence marketing decisions in tesco (ac 21) propose segmentation criteria to be used for products if tesco enter in different markets currently they are not operating (ac 22) choose a targeting strategy for a selected product/service from tesco (ac 23) demonstrate how buyer.
Cheese products in tesco carlow mainly are classified according to brand, but also in a mess in addition, tesco want to place the products base on all the forms with brand, such as types, flavors place of origin it is not convenient to find the product which customers look for the chart 2 illustrates tesco's current cheese product segmentation. Macro and micro environmental factors macro environment includes the political factors, the environmental factors, economical factors, social and cultural factors, technological and legal factors political factors: the government has imposed rules and regulations on the companies to ensure that they don’t exploit the customers as their main aim is profit maximization.
(250 words) 214 demonstrate how buyer behaviour affects marketing activities in different buying situations in reference to tescounit 04: marketing principles 2013 assignment course work – principles of marketing task 1 235 24215 propose new positioning for a selected product/service in tesco3 42.